BRANDING
Branding is more than a logo—it’s the feeling people get when they interact with your work. It’s how you tell your story, build trust, and create connection. A strong brand grounds your business with clarity and purpose, allowing every touchpoint to feel cohesive, intentional, and unmistakably you.MY FAVORITE DESIGN PROJECTS
MY FAVORITE DESIGN PROJECTS
GOOD BONES BRANDHOUSE
Good Bones Brand House is a creative studio dedicated to simplifying branding and marketing for small businesses. Built on the belief that every business deserves a strong, strategic foundation, Good Bones empowers entrepreneurs to grow with clarity and confidence.
I developed a cohesive brand identity for Good Bones that visually reflects their mission—clean, approachable, and rooted in strategy. From logo design to typography and color palette, every element was crafted to balance professionalism with warmth, speaking directly to their audience of passionate small business owners. The final identity supports their goal of making branding both effective and accessible.
GREENHAUS
Greenhaus is a gardening subscription start-up designed to make gardening easy and accessible for Gen Z. With a mission to help young people disconnect from digital overwhelm and reconnect with nature, Greenhaus offers curated subscription boxes and hosts community workshops to inspire mindful living, healthy habits, and social connection.
To bring the brand to life, I started with strategy—defining its mission, tone, and visual direction rooted in simplicity, sustainability, and wellness. From there, I designed a full visual identity and packaging system, including dielines for seed packets, soil sachets, and care guides. The final brand blends modern minimalism with organic, playful elements, making gardening feel approachable, intuitive, and joyful—online and off.
